Create engaging social media posts for your dental practice with less effort and less time. It’s simpler than you think!
Are you using Instagram stories, Facebook stories, and other forms of “24-hour content” to build your dental practice’s online presence? It’s an easy, effective way to grab attention and connect with younger demographics. This free ebook teaches you how!
With How to Use 24-Hour Content to Grow Your Dental Practice, discover the power of short-lived, authentic stories to engage your key audiences and keep them coming back. You’ll learn how to make the BEST use of your limited time and resources with actionable advice on:
- Why ephemeral content should be part of your practice’s social media mix
- What types of ephemeral content are available and how to create them
- How to take advantage of ephemeral content’s strengths to grow your business
With over 400 million people regularly interacting with Instagram stories and other short-lived content, it can become a powerful part of your dental marketing — even if you’re busy. We make it easy to get started!
The ultimate ephemeral content guide specifically for busy dental practices.
Learn These Essentials, Master Instagram Stories and Other Platforms:
- Harness the fear of missing out to get viewers coming back
- Tell your practice’s story in authentic, bite-size pieces
- Create compelling content more often and with less effort
- Discover opportunities for compelling stories in your practice every day
- Raise awareness of your products and services in fun, non-intrusive ways
As social media and technology continue to evolve, so do the preferences and habits of social media users. If you were a participant in the early days of social media, you might remember yourself or your kids occasionally posting to Myspace or chatting with a friend via AOL Messenger.
Now, social media is a 24/7 experience — average users, including your dental patients, are each consuming social media and contributing to it literally dozens of times per day, aided by mobile devices that are always with them and continually in their hands.
There is now so much social media content generated every day that it’s less like a news feed and more like a river. It’s impossible to catch up with what you’ve missed throughout the day, so instead, users are just paying attention to what’s happening right now.
This new focus on the moment has led to a new type of media called ephemeral content, designed to grab the attention of these constantly-glancing users. You’ve probably heard of some examples such as Instagram stories, Facebook stories, or Snapchat snaps. It’s content that is immediately engaging, only takes a couple of seconds to interact with, and rewards users for keeping up to date. And why is it called ephemeral? Because it disappears after 24 hours.
How can you use ephemeral content to reach current and potential patients, build relationships, and motivate them to action? Download and read this free ebook now!
Request a free demo of our full dental marketing solution at mysocialpractice.com