Because AI doesn’t magically “get” your practice. If you don’t give ChatGPT, Claude, or other AI platforms your voice, your rules, and your preferences, they’ll default to generic, stiff, same-as-everyone content.
This Brand Style Guide is the shortcut to turning AI into a real copywriting assistant, one that writes like your team, not like a brochure. You’ll spend a little time upfront setting up the project, then stop wasting hours rewriting drafts that don’t sound like you.
