--- title: "Webinar on Jan. 4: Dental Marketing Shift from Private Practice to DSO" description: "Register for our webinar titled The Dental Marketing Shift from Private Practice to DSO: Advantages & Challenges." image: https://info.mysocialpractice.com/hubfs/dental-marketing-shift-from-private-practice-to-DSO_featured-v2.jpg --- [![MSPLogo.png](https://info.mysocialpractice.com/hs-fs/hubfs/msp-logo-white.png?width=267&height=40&name=msp-logo-white.png "MSPLogo.png")](http://mysocialpractice.com) - Services - [AI Receptionist](https://mysocialpractice.com/annie-ai/) - [Online Reputation](https://mysocialpractice.com/dental-reputation-management/) - [Online Scheduling](https://mysocialpractice.com/online-dental-scheduling/) - [Paid Advertising](https://mysocialpractice.com/dental-advertising/) - [Search Engine Optimization](https://mysocialpractice.com/dentist-seo/) - [Social Media](https://mysocialpractice.com/dental-social-media/) - [Website Design](https://mysocialpractice.com/dental-websites/) - Who We Serve - [Dentists](https://mysocialpractice.com/dentist-marketing/) - [Endodontists](https://mysocialpractice.com/endodontic-marketing/) - [Oral Surgeons](https://mysocialpractice.com/oral-surgery-marketing/) - [Orthodontists](https://mysocialpractice.com/orthodontic-marketing/) - [Pediatric Dentists](https://mysocialpractice.com/pediatric-dental-marketing/) - [Periodontists](https://mysocialpractice.com/periodontist-marketing/) - [Prosthodontists](https://mysocialpractice.com/prosthodontist-marketing/) - [DSOs & Groups](https://mysocialpractice.com/dso-marketing/) - [Dental Consultants](https://mysocialpractice.com/dental-consultant-support/) - [Dental Marketing Agency](https://mysocialpractice.com/dental-marketing-agency-support/) - [Free](https://mysocialpractice.com/free/) - About - [Speaking](https://mysocialpractice.com/dental-marketing-expert/) - [Case Studies](https://mysocialpractice.com/dental-marketing-case-studies/) - [Blog](https://mysocialpractice.com/blog) - [Contact](https://mysocialpractice.com/contact/) ![](https://info.mysocialpractice.com/hs-fs/hubfs/dental-marketing-shift-from-private-practice-to-DSO_header-desktop-v2.jpg?width=3000&height=1126&name=dental-marketing-shift-from-private-practice-to-DSO_header-desktop-v2.jpg) # Register Here! January 4th, 2024 | 7:00-8:00 PM EST About the Webinar: --- Join us for an insightful webinar on**January 4th from 7-8PM EST** featuring two distinguished experts in the dental industry, Blake Hadley, Founder and President at My Social Practice, and Dr. Eric Tobler, Clinical Director for Mortenson Dental Partners and board member of the American Academy of Dental Group Practice (AADGP). In this discussion, Blake and Dr. Eric will delve into the nuances of dental marketing, focusing on the distinctive challenges and advantages of managing marketing for a Dental Support Organizations (DSOs) compared to private dental practice.   Propelling a private practice to a network of practices and eventually joining a DSO has given Dr. Eric a unique perspective into the marketing and patient experience necessary to drive success. His insights will illuminate the dynamics of marketing strategy and analytics, alongside the delicate balance of personal branding and practice autonomy. Blake Hadley, with his extensive background in digital marketing for dentists, will offer practical advice and best practices derived from his experience working with both private practices and DSOs. Whether you're a solo practitioner seeking to refine your marketing strategy or part of a DSO looking to strike the right balance between central management and individual practice identity, this webinar will provide valuable perspectives to elevate your dental marketing efforts. Don't miss this opportunity to gain insights from industry leaders who have navigated the complexities of both private practice and DSO marketing landscapes.    Learning Objectives:  - Recognize the fundamental distinctions in marketing approaches for private practices and Dental Support Organizations, understanding the unique challenges and benefits of each. - Explore the impact of personal branding on private practices and its potential enhancement or compromise within DSO settings, considering the level of autonomy each model affords in shaping marketing strategies. - Analyze the advantages and disadvantages associated with DSO-managed marketing, contrasting them with the benefits and challenges of maintaining control over marketing strategy in private practices. - Gain insights into successful digital marketing strategies tailored for the distinct needs of private practices and DSOs, while understanding the tools and processes optimizing online presence management for dental practices. - Hear real-life case studies illustrating successful marketing strategies in both private practices and DSO-managed practices. ![](https://info.mysocialpractice.com/hs-fs/hubfs/dental-marketing-shift-from-private-practice-to-DSO_mtp-desktop.png?width=600&height=72&name=dental-marketing-shift-from-private-practice-to-DSO_mtp-desktop.png) ![](https://info.mysocialpractice.com/hs-fs/hubfs/dental-marketing-shift-from-private-practice-to-DSO_blake.png?width=401&height=401&name=dental-marketing-shift-from-private-practice-to-DSO_blake.png) **Blake Hadley,** President & Co-Founder at My Social Practice Blake has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He’s passionate about helping dental practices use out-of-the-box thinking to create stories that spread online. Over the past 13 years at My Social Practice, he has spoken to dental audiences all over the country and has helped thousands of practices succeed with digital marketing. His presentations are always entertaining and thought-provoking, while explaining the very latest trends and technologies in digital marketing. He refuses to let the dental industry fall-behind! Blake lives in Salt Lake City, UT and when he’s not working, stays busy chasing his daughter and twin boys (all under the age of 4) around the house. ![](https://info.mysocialpractice.com/hs-fs/hubfs/dental-marketing-shift-from-private-practice-to-DSO_eric-tobler.png?width=400&height=401&name=dental-marketing-shift-from-private-practice-to-DSO_eric-tobler.png) **Dr. Eric Tobler,** Mortenson Dental Partners & Stonehaven Dental Dr. Eric Tobler is the National Clinical Director for Mortenson Dental Partners and Regional President of Stonehaven Dental, where he has been practicing dentistry since 2007. He earned his Doctor of Medicine in Dentistry from the University of Nevada Las Vegas and Master of Business Administration from Washington State University. Dr. Tobler is a member of the American Dental Association, the Utah Dental Association, the American Dental Society of Anesthesiology and a Master of the College of Sedation in Dentistry. He has also worked in the Dominican Republic, Mexico, Haiti and his local community to provide humanitarian dental care. In his spare time, Dr. Tobler enjoys skiing, mountain biking and mixed martial arts. He and wife, Ashley, love living in Utah. ## Webinar brought to you by: ![](https://info.mysocialpractice.com/hs-fs/hubfs/MSP%20Logo.png?width=400&height=81&name=MSP%20Logo.png) ![](https://info.mysocialpractice.com/hs-fs/hubfs/2019-Final-Logo.png?width=350&height=105&name=2019-Final-Logo.png) Copyright © My Social Practice 2026. All Rights Reserved.