A business listing appears on Google Maps based on your location in the form of a Google Business Profile (GBP). Plenty of business owners are content to let Google create their profiles, never bothering to claim listings—but you're not among them. As a savvy dentist, you know you can (and should!) manage your Google Business Profile. With the application of targeted dental SEO strategies, you can optimize your listing for relevant keywords to boost your search results. A fully optimized GBP is the key to increasing local awareness and improving practice growth, drawing new patients like flies to honey...or maybe a better analogy would be like cavities to unbrushed teeth. In this guide, you'll learn how to dominate Google Maps, and to hopefully, treat some of those cavities.