---
title: Social Media Platform Posting Guide
description: The following specifications will help you create your posts and avoid any issues posting to the various social platforms.
---

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# Social Media Platform Posting Guide

## The following specifications will help you create your posts and avoid any issues posting to the various social platforms.

**Facebook ![](https://cloudcampaignsupport.zendesk.com/hc/article_attachments/24038701241235)**

- Image:  
    - You can share up to 10 images in 1 post
    - 10 MB max size 
    - 1200x630 max resolution 
- Video: 
    - Titles need to be 255 characters or less
    - 1GB max
    - 20 min max length
    - MP4 file type
    - Videos to groups are no longer allowed per Meta's API
    - All videos that are 1080x1920 will be posted as Reels
- Text/Caption:  
    - For image and video posts, captions can be up to 63,000 characters 
    - For posts that share a link as the "media" of the post, captions can be up to 1000 characters

**Instagram **![](https://cloudcampaignsupport.zendesk.com/hc/article_attachments/24028305718419)

- Image: 
    - You can share up to 10 images in 1 post
    - Images should be 1080x1080 or 1080x1920 maximum 
- Video: 
    - 3 seconds minimum, 15 min maximum length
    - 9:16 aspect ratio, 1920 maximum vertical, 1080 horizontal pixels max
    - 1GB max size
    - Maximum bitrate: We recommend 5 MB/second to avoid overloading Meta's servers, but they do accept up to 25 MB/second 
    - MP4 file type
    - Video content will post as an Instagram Reel by default
- Text/Caption: 
    - 2200 character maximum 
    - 30 hashtag limit 
    - Links will post, but will post as text (alternate is using "link in bio" on Instagram)
- Story Post: 
    - Image : 
          - Images should be 1080x1080 or 1080x1350 maximum
          - Aspect Ratio: 9:16
          - Unable to tag accounts/users in Story post
          - Steps to creating a Story post here
          - Must be a Business Instagram account
    - Video: 
          - Aspect Ratio: 9:16 is recommended to avoid cropping or a background
          - Resolution: Max 1920 horizontal pixels x 1080 length pixels

**LinkedIn **![](https://cloudcampaignsupport.zendesk.com/hc/article_attachments/24028305728019)

- Image: 
    - 1080x1080 resolution recommended 
    - 9 images max for 1 post
- Video: 
    - 10 minute max length
    - 200 MB max size
    - Title needs to be 400 characters or less
    - MP4 file type
- Text:  
    - 3000 character maximum 
    - 30 Hashtags maximum

**Twitter **![](https://cloudcampaignsupport.zendesk.com/hc/article_attachments/24028305742611)

- Image: 
    - 1600x900 resolution max 
    - 4 images per post max 
- Video: 
    - 2 min 20 second max length
    - 512 MB max size
    - 1280x1024 resolution max
    - MP4 file type
- Text:  
    - 280 character maximum 

**Youtube **![](https://cloudcampaignsupport.zendesk.com/hc/article_attachments/24028305766931)

- Image: Not Allowed
- Video: 
    - 512 MB max size
    - MP4 file type
    - 100 character title max 
- Shorts: For your video to be posted as a YouTube Short, it must: 
    - Be 60 seconds or less
    - Be in the vertical format with an aspect ratio of 9:16 and a resolution of 1080x1920 pixels
    - YouTube also categorizes square videos under 60 seconds as a Short: 
          - The aspect ratio must be 1:1 with a resolution of 1080 by 1080
          - Due to the square cropping, the video will be posted with a black bar at the top and bottom
          - The black bars at the bottom leave space for viewers to easily see the video title, channel name, and subscribe button, so use them at your discretion

- Text: 
    - 15 hashtags max 
    - 5000 character caption max 

**Google Business Profile **![](https://cloudcampaignsupport.zendesk.com/hc/article_attachments/24028319860755)

- Image: 
    - 1 images per post max
    - 1080x1080px resolution recommend
- Video: 
    - 30 seconds maximum length
    - MP4 file type
- Text: 
    - 1500 character caption max
    - Follow Google posting guidelines [here](https://support.google.com/business/answer/7213077?hl=en)

**TikTok **![](https://cloudcampaignsupport.zendesk.com/hc/article_attachments/24028319867923)

- Image: Not allowed
- Video: 
    - 10 minute maximum
    - 1080x1920 resolution max 
    - MP4 file type
- Text:  
    - 150-character limit for caption 

**Pinterest **![](https://cloudcampaignsupport.zendesk.com/hc/article_attachments/24028319877011)

- Image: 
    - Only single image posts
- Video: 
    - 60 second max
    - 1080x1920px resolution recommended 
    - Must be a business Pinterest account 
- Text:  
    - 20 hashtag limit
    - Cannot replace the cover image when sharing an article as the "media" of the post 
    - Cannot contain links in the caption
    - Caption must be 500 characters or less

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