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      Social Media Platform Posting Guide

      The following specifications will help you create your posts and avoid any issues posting to the various social platforms.

      Facebook 

      • Image: 
        • You can share up to 10 images in 1 post
        • 10 MB max size 
        • 1200x630 max resolution 
      • Video:
        • Titles need to be 255 characters or less
        • 1GB max
        • 20 min max length
        • MP4 file type
        • Videos to groups are no longer allowed per Meta's API
        • All videos that are 1080x1920 will be posted as Reels
      • Text/Caption: 
        • For image and video posts, captions can be up to 63,000 characters 
        • For posts that share a link as the "media" of the post, captions can be up to 1000 characters

      Instagram 

      • Image:
        • You can share up to 10 images in 1 post
        • Images should be 1080x1080 or 1080x1920 maximum 
      • Video:
        • 3 seconds minimum, 15 min maximum length
        • 9:16 aspect ratio, 1920 maximum vertical, 1080 horizontal pixels max
        • 1GB max size
        • Maximum bitrate: We recommend 5 MB/second to avoid overloading Meta's servers, but they do accept up to 25 MB/second 
        • MP4 file type
        • Video content will post as an Instagram Reel by default
      • Text/Caption:
        • 2200 character maximum 
        • 30 hashtag limit 
        • Links will post, but will post as text (alternate is using "link in bio" on Instagram)
      • Story Post:
        • Image :
          • Images should be 1080x1080 or 1080x1350 maximum
          • Aspect Ratio: 9:16
          • Unable to tag accounts/users in Story post
          • Steps to creating a Story post here
          • Must be a Business Instagram account
        • Video:
          • Aspect Ratio: 9:16 is recommended to avoid cropping or a background
          • Resolution: Max 1920 horizontal pixels x 1080 length pixels


      LinkedIn 

      • Image:
        • 1080x1080 resolution recommended 
        • 9 images max for 1 post
      • Video:
        • 10 minute max length
        • 200 MB max size
        • Title needs to be 400 characters or less
        • MP4 file type
      • Text: 
        • 3000 character maximum 
        • 30 Hashtags maximum


      Twitter 

      • Image:
        • 1600x900 resolution max 
        • 4 images per post max 
      • Video:
        • 2 min 20 second max length
        • 512 MB max size
        • 1280x1024 resolution max
        • MP4 file type
      • Text: 
        • 280 character maximum 



      Youtube 

      • Image: Not Allowed
      • Video:
        • 512 MB max size
        • MP4 file type
        • 100 character title max 
      • Shorts: For your video to be posted as a YouTube Short, it must:
        • Be 60 seconds or less
        • Be in the vertical format with an aspect ratio of 9:16 and a resolution of 1080x1920 pixels
        • YouTube also categorizes square videos under 60 seconds as a Short:
          • The aspect ratio must be 1:1 with a resolution of 1080 by 1080
          • Due to the square cropping, the video will be posted with a black bar at the top and bottom
          • The black bars at the bottom leave space for viewers to easily see the video title, channel name, and subscribe button, so use them at your discretion
      • Text:
        • 15 hashtags max 
        • 5000 character caption max 



      Google Business Profile 

      • Image:
        • 1 images per post max
        • 1080x1080px resolution recommend
      • Video:
        • 30 seconds maximum length
        • MP4 file type
      • Text:
        • 1500 character caption max
        • Follow Google posting guidelines here



      TikTok 

      • Image: Not allowed
      • Video:
        • 10 minute maximum
        • 1080x1920 resolution max 
        • MP4 file type
      • Text: 
        • 150-character limit for caption 



      Pinterest 

      • Image:
        • Only single image posts
      • Video:
        • 60 second max
        • 1080x1920px resolution recommended 
        • Must be a business Pinterest account 
      • Text: 
        • 20 hashtag limit
        • Cannot replace the cover image when sharing an article as the "media" of the post 
        • Cannot contain links in the caption
        • Caption must be 500 characters or less