---
title: Video file requirements by platform
description: "Your video must meet these requirements or the post may fail: File Format   File Size   Length   Aspect Ratio   Bit Rate   Frame Rate   Audio   *Google Business Profiles have a 30-second max "
---

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# Video file requirements by platform

Your video must meet these requirements or the post may fail:

- The file **must** be an MP4 
- Frame rate: 23-60 FPS.
- Max/Min Resolution: 1080p max, 480p min
- Minimum aspect ratio: 4/5 (This is important, especially for Instagram)
- Maximum aspect ratio: 16/9 (This is important, especially for Instagram)
- Video bitrate: 5Mbps maximum
- Duration: 60 seconds maximum, 3 seconds minimum (I have been able to post videos longer than 60 seconds, so this one is 50/50)
- File size: 1GB maximum
- IG Reels: 9:16 aspect ratio recommended, 1920 maximum horizontal pixels

|   | Instagram | IG Reels | Facebook | Twitter | Linkedin | TikTok | Pinterest |
| --- | --- | --- | --- | --- | --- | --- | --- |
| File Format   | Mp4 | Mp4 | Mp4 | Mp4 | Mp4 | Mp4 | Mp4 |
| File Size   | 1GB | 1GB | 1GB | 512MB | 200MB | 1GB | 2GB |
| Length   | 3 sec-15 mins | 3 sec-15 mins | 1 sec-20 mins | 1 sec-140 sec | 1 sec-10 mins | 3 sec-60 sec | 4 sec-15 mins |
| Aspect Ratio   | 4:5-16:9 | 9:16 | 1:1-16:9 | 1:3-3:1 | 1:2.4-2.4:1 | 9:16 or 1:1 | 1:1-9:16 |
| Bit Rate   | 5Mbps | 5Mbps | n/a | 25Mbps | 30Mbps | 25Mbps | 25Mbps |
| Frame Rate   | 23-60 fps | 23-60 fps | 23-60 fps | 30 fps | 3.5-6Mbps | 30-60 fps | 30-60 fps |
| Audio   | AAC, H.264 | AAC, H.264 | AAC, H.264 | AAC, H.264 | AAC, H.264 | AAC, H.264 | AAC, H.264 |

\*Google Business Profiles have a 30-second max 

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