---
title: "Free Webinar on February 15: Leverage Influencers"
description: Register for our webinar titled Hey Dentists, Stop Talking About Yourself! Leverage Influencers to Do It for You!
image: https://info.mysocialpractice.com/hubfs/Influencer-Webinar-Feb15_featured-v2.jpg
---

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# Register Here!

February 15, 2024 | 7:00-8:00 PM EST

About the Webinar:

---

Join us for an engaging discussion featuring Blake Hadley, Cofounder and President of My Social Practice, and Allison Lacoursiere, Owner of Clear Coaching and Co-founder of Clearly.IG.

Together, they bring a wealth of experience in helping dentists enhance their social media strategy and boost their Instagram presence. In this insightful discussion, you'll discover the untapped potential of influencers, ambassadors, and content creators for marketing your dental practice!

 Learning Objectives: 

- Understand why dentists need to actively participate in influencer marketing for practice growth.
- Learn strategies for approaching influencers, including current patients and local micro-influencers who are not yet patients.
- Gain insights into establishing fair trade agreements for social media posts and drafting influencer marketing contracts.
- Understand how to legally use and own influencer-generated content for your social media accounts and marketing materials.
- Explore methods for tracking the return on investment (ROI) of influencer collaborations.
- Dive into successful collaborations through real-world examples and case studies in the dental industry.
- Discover potential challenges and concerns associated with influencer marketing and how to navigate and mitigate risks effectively.

![](https://info.mysocialpractice.com/hs-fs/hubfs/Influencer-Webinar-Feb15_mtp-desktop.png?width=600&height=72&name=Influencer-Webinar-Feb15_mtp-desktop.png)

![](https://info.mysocialpractice.com/hs-fs/hubfs/Influencer-Webinar-Feb15_blake.png?width=401&height=401&name=Influencer-Webinar-Feb15_blake.png)

Blake Hadley, President & Co-Founder at My Social Practice

Blake has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He’s passionate about helping dental practices use out-of-the-box thinking to create stories that spread online. Over the past 13 years at My Social Practice, he has spoken to dental audiences all over the country and has helped thousands of practices succeed with digital marketing. His presentations are always entertaining and thought-provoking, while explaining the very latest trends and technologies in digital marketing. He refuses to let the dental industry fall-behind! Blake lives in Salt Lake City, UT and when he’s not working, stays busy chasing his daughter and twin boys (all under the age of 4) around the house.

![](https://info.mysocialpractice.com/hs-fs/hubfs/Influencer-Webinar-Feb15_allison.png?width=400&height=401&name=Influencer-Webinar-Feb15_allison.png)

Allison Lacoursiere, RDA, OA, CPC, ELI-MP Leadership & Business Coach

Allison Lacoursiere is an innovator in Clear Aligner Operations and the creator of the Clear Aligner Systemization methodology. As the founder of Clear Coaching she is an expert in Clear Aligner Systems and helping Dentists streamline their efficiency and increase their production. She has a decade of dental experience, has a lifetime membership to AADOM, is certified as a Registered Dental Assistant, Orthodontic Assistant as well as Dental Office Management through the University of Toronto. Allison is a faculty member of Align technology, Upgrade Dental and the Dental Speakers institute. 

Additionally she is a certified Professional Coach through IPEC and a member of the International Coaches Federation, UC Davis for Coaching as a Manager and is certified as a Transformational Trainer through Lionspeak. A sought after Coach, Consultant, and Speaker, Allison can help any dental office struggling with not enough time, disorganization or inefficiency to better train and delegate amongst their team to improve their office culture and increase their revenues.

Allison is also the co-founder of a bespoke social media marketing agency, Clearly.IG. that not only manages social accounts, but coaches teams on how to operate successful marketing campaigns. She has additionally trained hundreds of individuals to create an ROI on Instagram through her online courses and international speaking. Additionally, Allison has her own podcast: The Clear Perspective where she interviews industry leaders on everything from dental technology to leadership strategies, high-performance workflows, education-based marketing and more!

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